According to an April 2015 Cocked.net survey, 87% of surveyed art collectors look at Instagram more than than twice a 24-hour interval and 55% expect at it five or more times a twenty-four hour period! Instagram is the land of opportunity for artists looking to proceeds new fans and sell more art. Just, how do you capitalize on these statistics and capture their attention?

What and when should you post? Should you use a filter? What about a hashtag? Well, nosotros've got the answers for you. Cheque out our 9 tips and tricks to make a stellar impression and captivate the art buyers of Instagram.

1. Brand Your Business relationship a Work of Art

Decide early what your Instagram is going to await like and stick to it. An uncurated account volition come across as jumbled and jarring. Pick your predominant hues, choose a photograph size, and decide to frame or non frame your images. Be wary of using filters that change the wait of your true artwork.

Tanya Marie Reeves'due south Instagram showcases her colorful, assuming style @artconfessions.

2. Postal service With Purpose

Just like with the artful, you lot'll want cohesive posts. Determine if your Instagram account will exist a pure portfolio or a window into your creative life. We recommend the latter, so don't exist shy. People like accounts with a personal touch, then share your works in progress, studio shots, and your artwork on display. Meighan O'Toole states, "The well-nigh important thing y'all tin can exercise online is stay consistent. [Create] a style that your followers will recognize you for not just visually only your tone besides."

iii. Add a Bio With Panache

Include a curtailed, informative biography with some way. We recommend adding a link to your website or Artwork Archive Public Folio. When yous create the bio on your phone yous tin add together emojis and page breaks. You tin can format it in your notes app and copy and paste, or write it straight in the Instagram app.

Check out Holly Friesen's fantastic Instagram biography @hollyriver7.

four. Share a Post Everyday

While Twitter encourages you to share multiple times a 24-hour interval, Instagram is a much calmer platform. We wouldn't recommend posting more than than one time or twice a day so you don't bombard your followers. According to CoSchedule, the all-time times to mail are between 2pm-3pm and 8pm-9pm.

5. Comprehend the True Blue

Marketing platform Curalate tested over 8 million images and thirty epitome features to pinpoint the best performing Instagram hue. Blue won the ribbon with flying colors. Blueish-toned images perform 24% ameliorate than ones with carmine or oranges tones.

vi. Let in the Light

Don't use blue in your artwork? Not to worry. You tin can utilise this information to your advantage: vivid images get 24% more likes than their darker counterparts. So, be sure to take photos of your work in proficient, natural lite.

seven. Movement Matters More

Videos allow you to tell a story and people honey engaging with richer content. Use Instagram'due south xv-2d video feature to share a video of your studio, gallery show, you choosing colors for your adjacent piece of work, you lot name information technology!

eight. Hashtag With Precision

Art lovers on Instagram search via hashtags to find new artwork and new artists to follow. You can hashtag your work for mediums like #encaustic or style similar #contemporaryart. Casey Webb of Jung Katz suggests you lot "compile a listing of the hashtags most relevant to your work...and save them to the notes section of your phone for like shooting fish in a barrel access to re-create and paste." Here are a few that she recommends: "#art #artist #artsy #painting #drawing #sketch #sketchbook #creative #artistsoninstagram #abstruse #abstractart". You can besides see the number of people searching for a hashtag by searching for it in the Instagram search bar. Employ hashtags that have a decent corporeality of people searching for them.

Hither are some more to get those wheels turning:

#abstractpainting #artcompetition #artoftheday #artshow #artfair #artgallery #artstudio #fineart #instaart #instaartwork #instaartist #instaartoftheday #oilpaintings #originalartwork #modernart #mixedmediaart #pleinair #portrait #studiosundays #watercolor

Teresa Oaxaca uses a wonderful array of hashtags and has over 19K followers! Learn from her amazing account: @teresaoaxaca

9. Talk to People

Follow artists whose work you admire, fine art publications, fine art directors, fine art galleries, interior designers, art companies you like (Artwork Archive *wink wink*), etc. Y'all never know where a follow will lead and who you might create a wonderful online connectedness with. Exist certain to engage with those you follow and comment on their images when they inspire and interest yous. And don't forget to answer to comments on your ain artwork. Everyone likes to be acknowledged.

Kickoff Snapping Away

Now yous're armed with some Instagram best practices for artists, start taking those photos. Have fun with information technology and promote your fine art business in the process. This could become your favorite new social media platform, equally Instagram seems to be tailor-made for artists. Still on the fence well-nigh Instagram? Read our article Why Every Creative person Should Exist on Instagram.

Want more art fans and customers to follow you on Instagram? Larn how to go them here.

Tweet: How to Snap Your Way to Art Success on Instagram: Infographic http://ctt.ec/esxwG+ via @ArtworkArchive